Corporate Team

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Taylor Parker

Taylor Parker – President/Owner

As the owner of a small family-based business, I can honestly say that I am living my lifelong dream. I’m dedicated to providing a unique, personalized and whole hearing experience for our ever-expanding patient base—a concept centered around my extreme drive for excellence. I surround myself with staff who are similarly committed because I realize there are many options for patients in selecting a hearing health care provider. My business philosophy is very hands-on, and my personal endeavor is to earn your unwavering trust in becoming your life-long hearing health care partner.


Sheila Williams – Operations Manager

Sheila joined the Concept family in April 2016 as the Operations Manager. She grew up in the Cedar Rapids area of Iowa and received her Bachelor’s degree in Business from St. Ambrose University. Sheila brings over 20 years of Operations experience with her to this position.

Sheila enjoys helping people, and loves to see the life changes that can occur when a patient can hear what they haven’t been able to for years. When Sheila isn’t at Concept, she can be found quilting, gardening, snowmobiling, and hanging out with her husband and her pets.


Kelly Goerdt – Marketing and Communications Manager

Kelly joined the Concept family in September 2019 having previously worked in marketing and print production positions for over eight years.

Kelly stays active in her community through coaching with Girls on the Run and staying involved in various music groups and youth ministry opportunities at her church.

Tennille Fain

Tennille Fain – Insurance Benefits Coordinator

Tennille joins Concept with 16 years of experience in financial and medical offices. She was born in Mason City, IA and graduated from Denver, IA. Tennille moved with her family to the Marion area in 1997.

She is married and has 2 daughters. She enjoys listening to music, spending time with friends and family, watching auto racing, and attending concerts/festivals.


Michal Schaben – Patient Communications Coordinator

Michal was raised in a small town in northeast Montana and moved to Iowa in 1998. She credits her 10 years in the Cosmetology industry and another 10 years working at Verizon with valuable learned skills – like management, operations, and training, but the most important skill she brings with her is caring for patients. She takes care of each person like they are a part of her family.

Michal has lived in Norrh Liberty, IA since 2009 with her husband and son. In her spare time she enjoys supporting the Iowa Hawkeyes, traveling with friends and family, and boating.