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Duane Flagel and Taylor Parker started Concept by Iowa Hearing Aid Centers in 2001, with a mission to improve the quality of life for their patients and give them back moments they might be missing through better hearing. After 16 years, Duane decided it was time to pass the company off to Taylor and start

Hearing loss is a major public health issue – about half of adults older than 65 struggle with measurable hearing impairment. It’s a condition that only worsens over time and can have detrimental effects on many other parts of your life, including your well-being and happiness. Studies have shown that those who struggle with hearing

—Seek recommendations. If a hearing aid is appropriate, it’s crucial to pick a hearing professional who answers all your questions and listens to your concerns. Options include an audiologist, who has a master’s or doctoral degree, or a hearing aid dispenser, who may be equally knowledgeable.  Ask relatives and friends who have a hearing aid.